Creativity lies in simplicity – that’s how a famous quote by Albert Einstein can be paraphrased. One doesn’t need to reach for the stars and invent a bicycle to impress a client. To prove it we created the list of goods packaging of which is unusual and simple.
Jack Daniel’s but not whiskey
Creative designers from the Irish advertising agency Ennemm came up with the idea of making a milk carton look like a bottle of whiskey. The product differs from goods made by other manufacturers and strikes the eye immediately. You cannot help buying it (or at least stopping for a moment to have a better look at it).
It seems that there’s no adhesive tape in the box but it’s not true. The secret lies in a small tilted mirror designers placed in the box. It prevents you from seeing the contents through the transparent “wall” creating the illusion of emptiness. The idea belongs to specialists of the German advertising agency Kolle Rebbe.
What can be easier than giving each bottle of beer its unique color? But look, how cool it is! The author of such an idea is the Spanish creative agency Txaber.
The “wild” bottle
Fragrances for females are usually placed in elegant bottles. Colognes for men are usually brutal, in a form of a skull, for example. But other variants are also possible. Indicate Design Group figured out how to tell their customers about “wild” wood flavors of Big Sur Backpacker Cologne.
Breakfast in a wheel
Cereal is usually sold in big rectangular boxes. Indian designers “broke” the system and offered a box shaped as a regular decagon.
Thanks to the Japan-based Latona Marketing Inc, the world has a toilet paper imitating not only the smell of fruit and berries but also how they look like.
A multifunctional chocolate
You have a chance to buy a special birthday chocolate indicating the age of a birthday boy/girl. Such a gift was invented in Israel. Actually, the chocolate can be presented to anyone: from babies to elderly people. The idea belongs to Israeli BBR Saatchi & Saatchi.