According to the eMarketer digital agency, Facebook may soon lose the audience of 12-17 years olds. Agency claims that the total number of users in this age range for 2017 will be 14.5 million, which is 3.4% less than in to 2016.
In addition, the overall level of usage for other age categories has decreased. The research shows that activity of users’ up to 25 years old has decreased - they "migrated" to Instagram and Snapchat.
However, the latter platform is doing great. This year, the increase in 18-24 years old Snapchat users was 19.2%. For the first time eMarketer predicts that the network will beat Facebook and Instagram in the number of young people from 12 to 24 years. Although in 2018 Instagram will get ahead.