While you are relaxing somewhere in sunny Brazil try not to fall asleep. Instead, read something useful for the business. Choose from the list below:
The Automatic Customer
Author: John Warrillow
In fact, this is a detailed guidance on how to make ordinary “one-time” buyers loyal clients. The author provides nine examples of effective models developed by various companies at different times.
Stop Boring Me!
Author: Kathy Klotz-Guest
Throughout the pages of her book, Kathy Klotz-Guest gives the ways of “animating” conventional dry and difficult B2B content.
Scaling Up: How a Few Companies Make It… and Why the Rest Don’t
Author: Verne Harnish
This book is a world bestseller. It contains recommendations for changing a small business company into a true market leader.
The Conversion Code: Capture Internet Leads
Author: Chris Smith
Yes, unlike three above mentioned books, this one is translated into Russian. It can become a favorite book of many marketers because it offers precise tactics of customer acquisition.
The Road to Recognition
Author: Barry Feldman
Brief and clear basic principles of an individual brand creating and developing. Any questions concerning this topic? The author will definitely answer them. Lack motivation? Maybe, it will appear after reading this book.
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