International venture agency KPCB came to the conclusion that at the end of this year, 75% of all Internet traffic will be occupied by video content. What should marketers do in this situation?
Video has the victory
The video literally filled the Internet. And the independent generators are the users themselves (according to comScore, 83% of the total video streams number).
Adweek reports that on average a person spends 3 hours and 24 minutes a day watching videos. Reading is knocked out.
Video content beats text for two reasons:
What should marketers do?
Obviously, marketing people will have to put a lot of work in to create a good video. A Viral video, a video that came out in the right place at the right time. Here are the five criteria that it has to meet (or at least a couple of them):
However, not every popular video becomes viral. At least, if you don’t spend some money on advertising. You need the widest cover possible? Then shoot and promote the video. Yes, more time. Yes, more money. But success is guaranteed.
Remember that 4 out of 5 users will watch a video about the advertised product and not read about it. So shoot your product from the best angles and don’t try to save money on designers, copywriters and equipment.