Idleness and willingness to manage many tasks in a short time – these contrary states dominate in the life of the majority of people. Obviously, for this reason, voice search will become the main way of interaction with search systems soon. That is because it is simpler to pronounce the query than to write it.
Even now, the popularity of voice search is growing. Thus, Search Engine Watch company has revealed in the course of the research that in 2016 users made 35 times more voice search queries than in 2008.
According to CampaignLive, by 2020 half of the users will be looking for information using voice commands. This belief is heated by Google research, whose findings show that people of all ages have a loyal attitude to the new method of information search. Teenagers and youth love using voice search, because it is cool. For busy middle-aged people voice search is a possibility to free their hands and switch off from the display to do something else. Elderly people will not have to delve into the subtleties of browser operation anymore, and to remember which buttons and when should be pressed. Instead, they will need to pronounce a phrase several times and that’s it.
Therefore, a conclusion can be made: voice search is not a question of some remote future. It is already being used. It means that marketers, SEO specialists and other interested parties should think now how to optimize their websites in accordance with new requirements. It is early and hardly possible to fully reconstruct your website. However, the simplest changes could be introduced in the SEO strategy.
Recommendations on voice search optimization
There are no concrete rules yet, but some aspects are worth of attention.
1. Analyze information sources
Voice commands are executed using voice assistants, which are in abundance now (Apple’s Siri, Google Assistant, Microsoft’s Cortana, etc.). All of them are rather popular among users, and it should be taken into account. Different voice assistants work with different search engines. Clearly, Google Assistant takes information from Google, and Cortana uses the search results of Bing. It means that one should use different optimization techniques for different cases.
In case of Google Assistant, there is a substantial correlation between featured snippet block and top results for voice search. For the website to get into the featured snippet block, it should provide answers to themed questions rather than factual ones. Moreover, the answer should be positioned in the upper block of the content. In addition, the position in the Google’s search results pages influences voice search. If the webpage is among top 10 search results in Google, Google Assistant should notice it as well.
2. Promote low-frequency keywords
When we are typing a query, it is usually very short. For example, “order pizza Kyiv”, or simply “pizza Kyiv”. When using voice commands, users ask full questions, something like “where can I buy pizza in Kyiv near the railway station?” Therefore, the value of low-frequency queries increases in this case. Special attention should be paid to those queries that sound like questions, as they are most frequently used in voice search.
3. Use micro formatting
It will allow the search engine to better understand your content, increasing its chances to enter the featured snippet block.
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