What is the main task of any video blogger? To make you watch as many of his videos as possible. It is for this purpose that the auto play function and never-ending videos were introduced.
The new End Screens feature allows adding icons to a video (which will be shown during the last 5-20 seconds) that will transfer users to other videos, partners’ channels, subscription to a channel, etc. You can also insert links to external resources (for example, to promote your website or a startup crowdfunding campaign). A total of 4 icons can be added.
When a user clicks on End Screens or just points the cursor at it, the icon expands showing more information. Effectiveness of the new feature can be tracked in YouTube Analytics.
End Screens is expected to increase the audience reach both on PC and mobile devices.