Bidding is Google’s new service designed to optimize the process of launching and monitoring online advertising campaigns.
It is not a separate product but rather a major addition to the well-known media buying platform called DoubleClick Ad Exchange created by Google as well.
to the developers, Exchange Bidding is adjusted within one day without requiring interference in the initial code of a website or application. Besides, this service operates 15 times faster than any other similar products.
The program has been announced previous year, but its beta testing has started only recently. Currently, more than hundred major users of DoubleClick Ad Exchange are checking the service.