Four examples of dubious advertising of computer games | Digital Monkey

Four examples of dubious advertising of computer games

Published 07/07/2017
Four examples of dubious advertising of computer games

Advertising campaigns happen to be successful and unsuccessful. As well as dubious – that is when they provide promotion, but at the same time damage the reputation of authors. Video games manufacturers run many of such dubious advertisements.

Here, we gathered just several examples of their creativity. Or bad manners – depending on your attitude.

Devilry from Еlectronic Аrts

In 2010, Dante`s Inferno was released. The game’s storyline is a loose rendering of the Divine Comedy’s part, bearing the same name. Similarly to the main hero of the poem, the player travels through the circles of hell, meeting its various inhabitants and watching the sufferings of sinners.

Game publisher, Еlectronic Аrts, managed to use this “hell” theme in its promotion campaign. At first, it announced the release of simulator Mass: We Pray, accusing players of sacrilege for making a preorder. Then it launched a video about people that accused Еlectronic Аrts of heresy and in response received an accusation of one of deadly sins – anger. And the cherry on top was a discount for Dante`s Inferno preorder for $6.66.

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Bloody presents from Richard Garriott

Richard Garriott is a game developer. What is more, he knows nonstandard ways of game promotion. For example, just before the release of Shroud of the Avatar, Garriott launched an eBay campaign to sell his own blood, poured in vessels of intricate shape, as a souvenir and interior decoration.

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The price of such a gimmick ranged from $6000 to $13000. Later, specially for big fans, a box with Garriott’s strand of hair went for sale for $14000.

An attempt to joke from Bethesda

The Elder Scrolls V: Skyrim was acknowledged as the best game of 2011. It was also remembered for its promotion campaign.

Development company Bethesda announced that it would provide a life-long subscription to its games to the couple that would name their child Dovahkiin, after the main character of the game. However, Bethesda honestly warned that a child could be teased in the future.

However, Megan and Eric Kellermeyer were adventurous enough to name their son Dovahkiin, who was born on Skyrim’s release date – 11.11.2011.

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Contract “killing” on Facebook

Agent 47 is considered the coolest killer in the world of games. Moreover, he is very creative when it comes to the way of killing. More precisely, his creators rather than he. They once again proved their talent when they were promoting Hitman: Absolution, another story about Agent’s adventures.

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Creators offered fans to “order the killing” of any person on Facebook in a specially created service, reasoning why. Among the reasons provided were “small breasts” and “red hair”. Then, the service showed a video, where Agent 47 shot the account of the victim.

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