WI-FI marketing: fuckups and successful cases at Digital Monkey
Advertising based on Wi-Fi points: how it works
Modern digital advertising is looking for new methods that would provide hundred per cent contact with the audience. What if Wi-Fi hotspot can be also used as an advertising platform?
Maria Naumenko and Sergey Shustov, specialists in the innovative mobile communication channel Wi-Fi Bar Ukraine, will tell how to implement this idea and how efficient it is. The topic of their presentation at Digital Monkey: WI-FI marketing: unconventional mechanics, data analytics. Fuckups and successful cases.
One can turn Wi-Fi hotspot into the efficient brand promotion method, only knowing how to analyze behavior pattern of the target audience and present information correctly.
You can learn more details about this concept at Digital Monkey!