We present one of the keynote speakers of Digital Monkey – official representative of the Cannes Lions International Festival of Creativity, Vice President of Marketing at DIALLA Communications, Konstantin Kuznetsov.
DIALLA Communications has been working in Ukraine for more than 20 years, developing advertising campaigns for global brands. Company’s customers include such business giants as BOSCH, Siemens, Henkel, Samsung and many others.
Even we have been intrigued by the topic of presentation from Konstantin Kuznetsov.
“No-brain and no-innovations advertising. Who's gonna survive?” – That is how it sounds.
Using the examples of famous brands, the speaker will tell:
- what is better – to invest in standard advertising or social media innovations;
- how companies can survive in circumstances where these two trends compete and not to become a weak spot.
Learn about it and many other issues at Digital Monkey conference!