Targeted advertising, or the Big Brother of our time (video) | Digital Monkey

Targeted advertising, or the Big Brother of our time (video)

Published 15/08/2017
Targeted advertising, or the Big Brother of our time (video)

At first glance, it seems that targeted advertising is definitely a good thing. Really, why would a user that rents a room in an old lady’s apartment need ads for landscape design services? Targeted advertisement would show him a list of stores that have axes. Just kidding.

Or am I?

Sometimes when these ads hit the exact right thing, it’s more scary than nice. YouTube blogger Lilly Singh got in touch with her creative side and made a video on this topic. The result was a trailer for a horror film about targeted advertising. I mean, this would really make a great movie!

 

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