Quintly released a report on a new study, in which experts analyzed 187 thousand Facebook profiles, as well as 7.5 million Internet publications in the first half of 2017.
As study authors report, owners of 92% of the analyzed pages used native videos on their pages. And the analysts accent that it paid off: native videos published on Facebook received 530% more comments than YouTube ones. Videos on Facebook were shared 477% more often than similar publications from YouTube. User interaction with the publication on Facebook is 168% higher than on YouTube.